Global Brand Manager

Main activities

Brand Strategy, Brand Performance and planning:

• Develop and execute a comprehensive global, science based, brand strategy.
• Define Brand positioning, value proposition and messaging that resonate with target audiences across markets.
• Monitor industry and consumer trends, competitor’s product lines and activities, consumption trends, and develop in-depth market expertise.
• Recommend market studies to understand the behavior of our different B2B and B2C targets to identity market opportunities and trends.
• Analyze internal sales performance and market data (panels/ad hoc studies) to identify business priorities.
• Ensure the monitoring of activities and marketing plans across multiple markets, acting as a global point of contact to identify best practices and align with the overall strategy.
• Collaborate with regional and local marketing teams to understand market specificities, needs and ensure alignment and effective implementation of global strategies.
• Manage the alignment and the good execution of the Brand Process to maintain consistency across markets.
• Monitor brand performance metrics.
• Manage the product portfolio lifecycle.
• Provide strategic recommendations for continuous improvement bases on data driven insights.

Marketing Campaigns and Initiatives:

• Develop and implement the annual marketing plan to drive brand awareness and achieve revenue objectives and increase market share for the range of injectable products.
• Propose communication strategies and develop assets to promote products to our B2B and B2C targets.
• Drive, create and develop promotional materials supporting marketing campaigns. Oversee the roll out of marketing campaigns and measure the ROI.
• Manage, adapt, and update corporate communication materials (e.g., catalogs, brochures, print materials, and images).
• Establish relationship with Key Opinion leaders and involve them in core marketing projects.
• Plan and drive ad boards with KOLs to validate marketing concept, clinical approach and injection techniques.
• Work closely with medical education department to ensure an alignment between marketing and medical education strategies
• Work closely with various departments (medical affairs, clinical, regulatory, sales, purchasing) and communication agencies.
• Define and monitor the budget related to your projects.

Profile

• Minimum 5 years of experience in brand management, preferably within the medical devices or pharmaceutical sector.
• University degree in Marketing, Business Administration, or a related field.
• Excellent command of English, both spoken and written, French is a plus but not mandatory.
• Strong organizational skills and prioritization abilities.
• Collaborative mindset and agility to work in a fast-paced environment.
• Strong interpersonal skills, adaptability and resilience.
• Results-oriented with a “can-do” attitude.
• Interest in the Beauty sector and scientific medical brands, with a good understanding of premium brands in a professional market.
• Available to travel internationally (10-20% of time).